Search Personalization and Merchandising

Search Personalization and Merchandising

Jan 1st 2025

Advanced search tools, like our demo store’s search app, go beyond keyword matching. They leverage personalization and merchandising strategies to deliver highly relevant results.

Here are some examples:

  1. Personalized Results
    Using customer data, the search app adapts results to show products that match their preferences. For instance, a user searching for "winter jacket" might see options tailored to their size, preferred brands, or previous purchases.
  2. Merchandising Features
    Want to spotlight specific products? Our search app allows store owners to pin items at the top of search results, ensuring new arrivals or bestsellers get maximum visibility.
  3. Smart Filters
    Help customers refine their searches with dynamic filters, such as price ranges, color options, and customer reviews, enabling a more targeted shopping experience.